We are creative specialists and forward-thinkers, driven by what’s next.
With a shared passion of design and the outdoors, we bring diverse experience across UX, digital learning, visual design, and storytelling, all guided by curiosity and care for our craft. Grounded and collaborative, we value process and perspective, creating digital experiences that connect and last.
Terry McGuire, RGD
Co-founder & Creative Director
Terry brings over 30 years of creative leadership to Bootpack Media, with deep expertise in design, communication strategy, and digital learning. Throughout his career, Terry has helped some of North America’s most recognized brands solve complex business challenges through smart, human-centred design content.
A designer by training and a strategist by nature, Terry specializes in creating multimedia learning programs and awareness campaigns that don’t just inform—they shift behaviour. His work blends storytelling, behavioural science, and interactive media to create engaging, SCORM-compliant content that delivers measurable results across industries.
He is also listed as an inventor on multiple U.S. and Canadian patents related to learning systems and interactive media demonstrating a track record of innovation and original thinking.
Before founding Bootpack, Terry served as Vice President at Intertek Catalyst, leading award-winning campaigns for major national retailers. He’s also shared his knowledge in the classroom, teaching public relations and digital design at the college level, and continues to be a mentor and creative partner to clients and collaborators alike.
Beyond the studio, you’ll find Terry baking bread, building furniture, shooting photos, or tuning skis and bikes (sometimes all in the same day). His creativity knows no bounds, and neither does his workshop.
Shayla McGuire, BA
Co-founder & CX/UX Specialist
Shayla brings the same perspective to her work that she brings to the outdoors - curious, resourceful, and always guided by empathy. She blends creative intuition with a grounded understanding of human behaviour to create digital experiences that feel effortless and authentic.
Her experience spans non-profit tech, health, legal, and creative agencies - grounded in a process that transforms complexity into clarity through thoughtful research and storytelling.
Terry McGuire
Co-founder & Creative Director
Terry McGuire brings over 30 years of creative leadership to Bootpack Media Works, with deep expertise in design, communication strategy, and digital learning. Throughout his career, Terry has helped some of North America’s most recognized brands solve complex business challenges through smart, human-centred design content.
A designer by training and a strategist by nature, Terry specializes in creating multimedia learning programs and awareness campaigns that don’t just inform—they shift behaviour. His work blends storytelling, behavioural science, and interactive media to create engaging, SCORM-compliant content that delivers measurable results across industries.
He is also listed as an inventor on multiple U.S. and Canadian patents related to learning systems and interactive media—demonstrating a track record of innovation and original thinking.
Before founding Bootpack, Terry served as Vice President at Intertek Catalyst, leading award-winning campaigns for major national retailers. He’s also shared his knowledge in the classroom, teaching public relations and digital design at the college level, and continues to be a mentor and creative partner to clients and collaborators alike.
Shayla McGuire
Co-founder / UX & CX Specialist
Shayla McGuire is a user experience designer and customer experience strategist who brings clarity, empathy, and creative problem-solving to every project. At Bootpack Media Works, she leads UX design and research with a focus on creating accessible, intuitive, and inclusive digital experiences that resonate with real people.
Shayla brings a sharp design eye and a deep understanding of human behaviour. She’s fluent in the tools of modern UX—research, prototyping, user testing, and accessibility standards—and applies them with intention to craft solutions that are as usable as they are impactful.
Her background spans roles in non-profit tech, health platforms, and creative agencies, giving her a broad, adaptable perspective. She holds multiple certifications in UX, product design, and accessibility, and complements her design skills with project management know-how and a collaborative spirit that makes her a trusted partner across teams. Working with premium outdoor brands such as Peak Performance, Fjallraven, Sea to Summit.
Design
From intuitive interfaces to visual storytelling, every detail is crafted with care to reflect your brand’s identity and goals. At Bootpack, design is more than aesthetics, it’s about creating cohesive experiences that inspire, connect, and leave a lasting mark.
Innovation
We craft dynamic stories and interactive learning experiences that educate, inspire, and engage blending motion, media, and technology to deliver lasting outcomes. From branded videos to SCORM-compliant training, our team handles the full production process.
Collaboration
Great work begins with genuine partnership. Our process is transparent and inclusive, built on listening, sharing, and co-creating. By combining your insights with our expertise, we craft meaningful digital experiences that feel true to your brand and resonate with your audience.
Methodology
At Bootpack Media, proven best practices guide every project from design systems and visual structure to workflow efficiency and version control. We don’t just produce content to meet a deadline; we build it for consistency, performance, and long-term value.
At the core of our work is a commitment to creativity, clarity, and impact. We believe in crafting digital experiences with purpose blending design, technology, and storytelling to elevate every brand’s unique voice. For us, each project is an opportunity to push ideas forward and deliver work that not only looks exceptional but truly connects and endures.
Our Values
